With the deep analysis of the above options, it is recommended that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share prices as well, as investors want to invest more in companies with considerable R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented efficiently by establishing particular short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Trojan Technologies Inc The China Opportunity must perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce most of its earnings.
• Analyze the existing target audience as well as the market section which is not include in the business's circle.
• Analyze the existing financial data to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to build the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Trojan Technologies Inc The China Opportunity worths and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Trojan Technologies Inc The China Opportunity as a company producing healthy products has actually been constructed under midterm plan and now the company might move towards taste factor as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
