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Business is presently one of the most significant food chains worldwide. It was founded by Henri Treasury Inflation Protection Securities Tips in 1866, a German Pharmacist who first launched "FarineLactee"; a mix of flour and milk to feed infants and decrease death rate.
Business is now a multinational company. Unlike other international companies, it has senior executives from various countries and tries to make choices considering the entire world. Treasury Inflation Protection Securities Tips presently has more than 500 factories around the world and a network spread across 86 countries.

Purpose

The purpose of Treasury Inflation Protection Securities Tips Corporation is to enhance the quality of life of individuals by playing its part and providing healthy food. It wants to help the world in forming a healthy and much better future for it. It also wants to encourage individuals to live a healthy life. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Treasury Inflation Protection Securities Tips's vision is to supply its customers with food that is healthy, high in quality and safe to consume. It wants to be innovative and simultaneously comprehend the requirements and requirements of its clients. Its vision is to grow fast and supply items that would satisfy the requirements of each age group. Treasury Inflation Protection Securities Tips imagines to establish a well-trained labor force which would help the company to grow
.

Mission

Treasury Inflation Protection Securities Tips's objective is that as currently, it is the leading business in the food industry, it thinks in 'Excellent Food, Great Life". Its mission is to supply its consumers with a variety of choices that are healthy and best in taste. It is concentrated on providing the very best food to its customers throughout the day and night.

Products.

Business has a wide variety of products that it offers to its consumers. Its items include food for babies, cereals, dairy items, snacks, chocolates, food for family pet and mineral water. It has around 4 hundred and fifty (450) factories around the world and around 328,000 employees. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the company has put down its goals and goals. These goals and goals are listed below.
• One objective of the company is to reach no landfill status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the by-products. (Business, aboutus, 2017).
• Another goal of Treasury Inflation Protection Securities Tips is to waste minimum food throughout production. Usually, the food produced is wasted even before it reaches the customers.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to decrease those problems and would also guarantee the shipment of high quality of its products to its customers.
• Meet worldwide standards of the environment.
• Build a relationship based on trust with its customers, service partners, employees, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business method is based on the concept of Nutritious, Health and Health (NHW). This strategy handles the concept to bringing change in the consumer choices about food and making the food things much healthier concerning about the health issues.
The vision of this method is based on the key method i.e. 60/40+ which simply means that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be made with extra dietary worth in contrast to all other products in market acquiring it a plus on its nutritional content.
This technique was adopted to bring more yummy plus nutritious foods and beverages in market than ever. In competitors with other companies, with an intention of maintaining its trust over customers as Business Business has gotten more relied on by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing actual amount of costs shows that the sales are increasing at a greater rate than its R&D spending, and enable the company to more spend on R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indication likewise shows a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio position a risk of default of Business to its financiers and could lead a declining share costs. For that reason, in terms of increasing financial obligation ratio, the firm ought to not spend much on R&D and must pay its existing financial obligations to decrease the danger for investors.
The increasing risk of investors with increasing financial obligation ratio and declining share rates can be observed by big decrease of EPS of Treasury Inflation Protection Securities Tips stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow perception building of consumers. This sluggish growth also impede company to more spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Charts given up the Exhibits D and E.

TWOS Analysis


TWOS analysis can be utilized to obtain different methods based on the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious items by big quantity of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the earnings margins for the business. It might likewise provide Business a long term competitive advantage over its competitors.
The international expansion of Business must be concentrated on market capturing of establishing nations by growth, attracting more clients through customer's commitment. As developing countries are more populous than industrialized nations, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisTreasury Inflation Protection Securities Tips must do cautious acquisition and merger of organizations, as it might impact the consumer's and society's understandings about Business. It ought to obtain and combine with those business which have a market reputation of healthy and healthy companies. It would improve the understandings of consumers about Business.
Business ought to not just invest its R&D on development, instead of it must likewise concentrate on the R&D costs over evaluation of expense of numerous nutritious products. This would increase cost performance of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not only developing but also to industrialized countries. It should broaden its circle to various nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Treasury Inflation Protection Securities Tips should carefully manage its acquisitions to prevent the danger of mistaken belief from the consumers about Business. It should get and combine with those countries having a goodwill of being a healthy company in the market. This would not just improve the perception of consumers about Business but would also increase the sales, earnings margins and market share of Business. It would likewise allow the business to utilize its potential resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based upon four elements; age, gender, earnings and profession. Business produces a number of products related to infants i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. Treasury Inflation Protection Securities Tips products are quite budget-friendly by almost all levels, however its significant targeted customers, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in nearly 86 countries. Its geographical division is based upon 2 primary elements i.e. typical income level of the customer along with the climate of the region. Singapore Business Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and lifestyle of the customer. Business 3 in 1 Coffee target those clients whose life style is quite busy and don't have much time.

Behavioral Segmentation

Treasury Inflation Protection Securities Tips behavioral division is based upon the attitude understanding and awareness of the client. Its highly healthy products target those clients who have a health conscious mindset towards their intakes.

Treasury Inflation Protection Securities Tips Alternatives

In order to sustain the brand in the market and keep the customer intact with the brand name, there are two choices:
Option: 1
The Company must invest more on acquisitions than on the R&D.
Pros:
1. Acquisitions would increase total possessions of the business, increasing the wealth of the business. Nevertheless, costs on R&D would be sunk cost.
2. The business can resell the acquired systems in the market, if it fails to execute its technique. Quantity invest on the R&D could not be restored, and it will be thought about totally sunk cost, if it do not provide potential results.
3. Investing in R&D provide sluggish growth in sales, as it takes very long time to present a product. Acquisitions provide fast results, as it provide the business currently developed item, which can be marketed quickly after the acquisition.
Cons:
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the company to face mistaken belief of consumers about Business core values of healthy and nutritious items.
2 Large spending on acquisitions than R&D would send out a signal of company's ineffectiveness of establishing ingenious products, and would results in consumer's dissatisfaction too.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are already present in the market, making business not able to introduce new innovative items.
Option: 2.
The Business should spend more on its R&D rather than acquisitions.
Pros:
1. It would allow the company to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would allow the business to increase its targeted consumers by presenting those items which can be used to a completely brand-new market section.
4. Innovative items will supply long term advantages and high market share in long run.
Cons:
1. It would decrease the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would affect the business at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which could offer an unfavorable signal to the investors, and might result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to present new ingenious items with less risk of converting the spending on R&D into sunk expense.
2. It would supply a positive signal to the financiers, as the overall properties of the business would increase with its considerable R&D costs.
3. It would not impact the revenue margins of the company at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the business's total wealth in addition to in regards to innovative items.
Cons:
1. Risk of conversion of R&D costs into sunk cost, higher than option 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less number of ingenious products than alternative 2 and high variety of ingenious items than alternative 1.

Treasury Inflation Protection Securities Tips Conclusion

RecommendationsBusiness has actually stayed the leading market player for more than a decade. It has institutionalised its methods and culture to align itself with the marketplace changes and customer habits, which has actually ultimately permitted it to sustain its market share. Business has actually developed substantial market share and brand identity in the metropolitan markets, it is recommended that the business needs to focus on the rural locations in terms of establishing brand loyalty, awareness, and equity, such can be done by creating a specific brand name allocation technique through trade marketing strategies, that draw clear distinction in between Treasury Inflation Protection Securities Tips items and other competitor products. Treasury Inflation Protection Securities Tips should take advantage of its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will enable the company to establish brand name equity for freshly presented and already produced products on a higher platform, making the efficient use of resources and brand name image in the market.

Treasury Inflation Protection Securities Tips Exhibits

PESTEL Analysis
P
Political
E
Economic
S
Social
T
Technology
L
Legal
E
Environment
Governmental assistance

Changing criteria of international food.
Improved market share. Transforming perception in the direction of much healthier items Improvements in R&D as well as QA departments.

Introduction of E-marketing.
No such impact as it is good. Problems over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest considering that 7000 Highest after Business with less growth than Service 3rd Least expensive
R&D Spending Highest because 2001 Greatest after Service 7th Cheapest
Net Profit Margin Highest given that 2009 with rapid growth from 2004 to 2017 Due to sale of Alcon in 2012. Virtually equal to Kraft Foods Incorporation Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition and also health and wellness element Highest variety of brand names with lasting techniques Biggest confectionary and also refined foods brand worldwide Biggest milk products as well as bottled water brand in the world
Segmentation Middle as well as top center degree customers worldwide Individual clients in addition to household group Every age as well as Revenue Client Teams Center and also upper middle level customers worldwide
Number of Brands 9th 5th 6th 3rd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 19565 963641 518935 763738 295576
Net Profit Margin 5.62% 2.96% 77.73% 1.25% 43.59%
EPS (Earning Per Share) 21.61 6.58 6.13 2.76 48.53
Total Asset 873277 188264 294495 733387 49375
Total Debt 55811 43123 35379 47326 74241
Debt Ratio 25% 25% 34% 19% 24%
R&D Spending 4169 6264 2586 7187 7461
R&D Spending as % of Sales 6.87% 9.63% 7.65% 3.75% 5.99%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations