With the deep analysis of the above alternatives, it is advised that the company should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just present new and innovative items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by establishing particular short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Toward Golden Pond B ought to carry out numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its profits.
• Evaluate the present target audience along with the marketplace section which is not consist of in the company's circle.
• Examine the current financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to deal with. Get most favorable companies with a strong dedication to health, to develop the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Toward Golden Pond B worths and vision and to prevent prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste factor, as the base for the Toward Golden Pond B as a business producing healthy items has been constructed under midterm plan and now the company might move towards taste element as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
