The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Tottenham Hotspur Plc has an experience of about 140 years, enabling company to much better perform, in various circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Tottenham Hotspur Plc has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Tottenham Hotspur Plc include; Maggi, Kit-Kat, Nescafe, and so on
• Tottenham Hotspur Plc has large amount of spending on R&D as compare to its competitors, making the company business launch release innovative ingenious nutritious healthyItems
• After adopting its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Tottenham Hotspur Plc.
• Tottenham Hotspur Plc is a well-known brand name with high customer's loyalty and brand recall. This brand commitment of customers increases the chances of simple market adoption of various new brand names of Tottenham Hotspur Plc.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Tottenham Hotspur Plc consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are quite different. It will take long to alter the understanding of individuals ab out Tottenham Hotspur Plc as a company offering healthy and nutritious items.
Opportunities
• Presenting more health related products makes it possible for the company to catch the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets in the world. Broadening the market towards developing countries can boost the Tottenham Hotspur Plc business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Tottenham Hotspur Plc consumers. For example, teachers can suggest their students to acquire Tottenham Hotspur Plc products.
Threats
• Economic instability in nations, which are the possible markets for Tottenham Hotspur Plc, can produce several concerns for Tottenham Hotspur Plc.
• Shifting of items from normal to much healthier, results in extra expenses and can cause decline business's profit margins.
• As Tottenham Hotspur Plc has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
