The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Tong Lung Metal Industry Co Ltd has an experience of about 140 years, allowing business to much better carry out, in different scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Market.
• Tong Lung Metal Industry Co Ltd has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Tong Lung Metal Industry Co Ltd consist of; Maggi, Kit-Kat, Nescafe, etc.
• Tong Lung Metal Industry Co Ltd has large big of spending costs R&D as compare to its competitorsRivals making the company to launch more innovative and nutritious products.
• After adopting its NHW Strategy, the company has done big amount of mergers and acquisitions which increase the sales development and enhance market position of Tong Lung Metal Industry Co Ltd.
• Tong Lung Metal Industry Co Ltd is a widely known brand with high customer's loyalty and brand name recall. This brand commitment of customers increases the opportunities of simple market adoption of various brand-new brand names of Tong Lung Metal Industry Co Ltd.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Tong Lung Metal Industry Co Ltd customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to alter the perception of people ab out Tong Lung Metal Industry Co Ltd as a company offering healthy and healthy products.
Opportunities
• Presenting more health related items allows the company to capture the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards establishing countries can enhance the Tong Lung Metal Industry Co Ltd company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Tong Lung Metal Industry Co Ltd customers. For instance, teachers can recommend their trainees to buy Tong Lung Metal Industry Co Ltd items.
Threats
• Financial instability in nations, which are the potential markets for Tong Lung Metal Industry Co Ltd, can produce numerous problems for Tong Lung Metal Industry Co Ltd.
• Shifting of products from normal to much healthier, causes extra expenses and can result in decline company's earnings margins.
• As Tong Lung Metal Industry Co Ltd has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
