The analysis used to determine the position of business in the market is done by using PESTLE analysis, given in Exhibition A. Tong Lung Metal Industry Co Ltd works under the guidelines and guidelines directed by government and food authority. The company is more focused on its services and products to make sure about the item quality and safety. This analysis will help in understanding environment of external market in the global food and drink industries. (Parera, 2017).
Political.
The political effect on the business is greatly influenced by the public law and guidelines. The company has to meet its requirements provided by federal government otherwise it needs to pay fine. Tong Lung Metal Industry Co Ltd is significantly supported by Government to fulfill all the requirements of standards like acts of health and safety. In efforts to manufacture great food, Tong Lung Metal Industry Co Ltd is altering the standards of food and drink production. This may trigger the offense of governmental guidelines and regulations.
Economic.
Initiation of business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Tong Lung Metal Industry Co Ltd Company in U.S. is growing year by year with variable items launch particularly focusing on the dietary food for babies.
Social.
The social environment keeps on changing with regard to time like the attitude of the consumer along with their way of lives. Any product or service of any business can not succeed till the business is not worried about the living system of the customer. Tong Lung Metal Industry Co Ltd is taking measures to fulfill its objectives as the world remains in search of healthy and yummy food.
Technological.
In the development of service, tactical steps are somewhat compulsory. Tong Lung Metal Industry Co Ltd is one of the top famous multinational firm and by time it purchases different departments to take its products to new level. Tong Lung Metal Industry Co Ltd is spending more on its R&D to make its items healthier and nutritious offering consumers with health advantages.
Legal.
There is no such impact of legal aspects of Tong Lung Metal Industry Co Ltd as it is more concerned over its laws and policies.
Environmental.
Tong Lung Metal Industry Co Ltd, in terms of ecological impact is devoted to work in environment-friendly environment with preservation of the natural resources and energy. As due to the manufacturing of bigger number of items there might be a threat if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
