The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Tiffany And Co has an experience of about 140 years, making it possible for business to much better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Tiffany And Co has more than 2000 brands, which increase the circle of its target customers. These brands include baby foods, animal food, confectionary products, drinks etc. Famous brands of Tiffany And Co include; Maggi, Kit-Kat, Nescafe, and so on
• Tiffany And Co has large quantity of costs on R&D as compare to its rivals, making the company to introduce more ingenious and nutritious items. This development provides the business a high competitive position in long run.
• After adopting its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Tiffany And Co.
• Tiffany And Co is a popular brand with high customer's loyalty and brand name recall. This brand name loyalty of consumers increases the opportunities of simple market adoption of numerous new brand names of Tiffany And Co.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can give an unfavorable signal to Tiffany And Co clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to change the understanding of people ab out Tiffany And Co as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related items enables the company to catch the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Hence expanding the marketplace towards developing nations can improve the Tiffany And Co company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Tiffany And Co customers. For example, teachers can recommend their trainees to purchase Tiffany And Co items.
Threats
• Economic instability in nations, which are the prospective markets for Tiffany And Co, can produce numerous concerns for Tiffany And Co.
• Shifting of products from typical to healthier, results in additional expenses and can result in decline business's profit margins.
• As Tiffany And Co has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
