The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Tierra Fertil has an experience of about 140 years, enabling company to much better carry out, in numerous circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Tierra Fertil has more than 2000 brands, which increase the circle of its target consumers. These brand names include child foods, animal food, confectionary items, beverages and so on. Famous brands of Tierra Fertil include; Maggi, Kit-Kat, Nescafe, and so on
• Tierra Fertil has large amount of costs on R&D as compare to its competitors, making the business to launch more innovative and healthy items. This innovation provides the business a high competitive position in long run.
• After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Tierra Fertil.
• Tierra Fertil is a popular brand name with high customer's commitment and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of various new brands of Tierra Fertil.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can give a negative signal to Tierra Fertil customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to change the perception of individuals ab out Tierra Fertil as a business selling healthy and healthy items.
Opportunities
• Introducing more health associated items allows the business to catch the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets worldwide. Hence broadening the market towards developing nations can boost the Tierra Fertil service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Tierra Fertil customers. For example, teachers can suggest their students to purchase Tierra Fertil products.
Threats
• Economic instability in nations, which are the potential markets for Tierra Fertil, can produce several issues for Tierra Fertil.
• Shifting of products from regular to healthier, results in extra expenses and can result in decrease business's earnings margins.
• As Tierra Fertil has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
