The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Thg Management Services has an experience of about 140 years, enabling business to much better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Market.
• Thg Management Services has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Thg Management Services include; Maggi, Kit-Kat, Nescafe, etc.
• Thg Management Services has large big quantity spending costs R&D as compare to its competitors, making the company to launch introduce innovative ingenious nutritious healthyItems
• After adopting its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Thg Management Services.
• Thg Management Services is a well-known brand name with high consumer's loyalty and brand recall. This brand loyalty of customers increases the chances of easy market adoption of various new brand names of Thg Management Services.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can provide an unfavorable signal to Thg Management Services consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Thg Management Services as a business selling healthy and nutritious products.
Opportunities
• Introducing more health related products allows the company to capture the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. For this reason expanding the market towards developing nations can improve the Thg Management Services organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Thg Management Services consumers. For example, instructors can recommend their trainees to acquire Thg Management Services products.
Threats
• Financial instability in nations, which are the potential markets for Thg Management Services, can produce numerous issues for Thg Management Services.
• Shifting of items from typical to much healthier, results in additional costs and can lead to decline company's profit margins.
• As Thg Management Services has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain problems.
Exhibit F: SWOT Analysis
