The VRIO analysis of The Xiangyang Market Company is a broad range analysis supplying the organization with a possibility to acquire a practical competitive advantage versus its competitors in the food and drink industry, summarized in Exhibit I.
Valuable
The resources utilized by the The Xiangyang Market business are valuable for the business or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are a few of the crucial important aspects of for the identification of competitive benefit.
Rare
The valuable resources made use of by The Xiangyang Market are even uncommon or expensive. If these resources are frequently discovered that it would be much easier for the competitors and the brand-new competitors in the market to easily relocate competition.
Imitation
The imitation process is expensive for the rivals of The Xiangyang Market Business. It can be done only in 2 various methods i.e. product duplication which is produced and manufactured by The Xiangyang Market Business and launching of the substitute of the products with switching cost. This increases the threat of disruption to the recent structure of the market.
Organization
This component of VRIO analysis deals with the compatibility of the business to position in the market making productive usage of its important resources which are difficult to mimic. Frequently, the development of management is totally dependent on the company's execution strategy and group. Hence, this polishes the skills of the company by time based upon the choices made by company for the progression of its strategic capitals.
Exhibit I: VRIO Analysis
