The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• The University Store Textbook Travails has an experience of about 140 years, allowing business to better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• The University Store Textbook Travails has more than 2000 brands, which increase the circle of its target customers. Famous brands of The University Store Textbook Travails include; Maggi, Kit-Kat, Nescafe, etc.
• The University Store Textbook Travails has large big of spending on R&D as compare to its competitorsRivals making the company to launch introduce innovative and nutritious products.
• After adopting its NHW Technique, the business has done big amount of mergers and acquisitions which increase the sales development and improve market position of The University Store Textbook Travails.
• The University Store Textbook Travails is a popular brand name with high customer's loyalty and brand recall. This brand commitment of customers increases the possibilities of easy market adoption of various new brand names of The University Store Textbook Travails.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give an unfavorable signal to The University Store Textbook Travails clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite various. It will take long to alter the understanding of people ab out The University Store Textbook Travails as a business selling healthy and nutritious products.
Opportunities
• Presenting more health related items enables the business to record the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can boost the The University Store Textbook Travails service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of The University Store Textbook Travails consumers. Instructors can advise their trainees to acquire The University Store Textbook Travails items.
Threats
• Financial instability in nations, which are the potential markets for The University Store Textbook Travails, can produce several problems for The University Store Textbook Travails.
• Shifting of items from regular to healthier, results in extra costs and can result in decline business's profit margins.
• As The University Store Textbook Travails has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
