The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• The Michelin Restaurant Guide Charting A New Course has an experience of about 140 years, allowing business to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• The Michelin Restaurant Guide Charting A New Course has more than 2000 brands, which increase the circle of its target customers. These brand names include child foods, pet food, confectionary products, drinks etc. Famous brands of The Michelin Restaurant Guide Charting A New Course include; Maggi, Kit-Kat, Nescafe, and so on
• The Michelin Restaurant Guide Charting A New Course has large amount of costs on R&D as compare to its competitors, making the business to release more innovative and nutritious products. This innovation provides the business a high competitive position in long run.
• After embracing its NHW Technique, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of The Michelin Restaurant Guide Charting A New Course.
• The Michelin Restaurant Guide Charting A New Course is a widely known brand name with high customer's loyalty and brand recall. This brand loyalty of customers increases the chances of simple market adoption of numerous new brands of The Michelin Restaurant Guide Charting A New Course.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can give an unfavorable signal to The Michelin Restaurant Guide Charting A New Course consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to alter the perception of individuals ab out The Michelin Restaurant Guide Charting A New Course as a business selling healthy and nutritious items.
Opportunities
• Introducing more health related items enables the business to capture the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards establishing countries can boost the The Michelin Restaurant Guide Charting A New Course company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of The Michelin Restaurant Guide Charting A New Course consumers. For instance, teachers can advise their trainees to buy The Michelin Restaurant Guide Charting A New Course items.
Threats
• Financial instability in countries, which are the prospective markets for The Michelin Restaurant Guide Charting A New Course, can develop several concerns for The Michelin Restaurant Guide Charting A New Course.
• Shifting of products from normal to healthier, results in additional expenses and can lead to decrease business's profit margins.
• As The Michelin Restaurant Guide Charting A New Course has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
