The Michelin Restaurant Guide Charting A New Course Case Executive Summary

This report assesses business operations of The Michelin Restaurant Guide Charting A New Course Company. It is presently one of the biggest food-chains around the world. Its service operations and products illustrate its vision of contributing its part to the advancement of a healthy world. It offers a variety of products to its customers including pet food, drinks, confectionary products, snacks, dairy products, and food for infants. Utilizing different techniques, it pleases the needs of its different market sections. The food industry is also anticipated to expand in the coming years as the population of the world is anticipated to increase by one-third. This creates many opportunities for The Michelin Restaurant Guide Charting A New Course to additional broaden its business. Other than this, the use of innovation is also increasing in food processing industry which further produce opportunities for The Michelin Restaurant Guide Charting A New Course. Drinks contribute the highest to the total revenue of the company, following which, are the dairy products. The Michelin Restaurant Guide Charting A New Course has a competitive advantage over its consumer in the department of research and development, as it is investing one of the most in this department in the food industry. Its packaging also gives it an edge over its customers. Its marketing goals include ending up being the biggest producer of dairy items, advancement in the emerging markets, advance the use of innovation and growth in the natural food market. The company plans to expand awareness among its customers and increase its customer base from thirty-one percent to half. The threat of new entrants and replacements is high, The Michelin Restaurant Guide Charting A New Course handles to remain among the top and largest food chains of the world since of its tactical planning and effective usage of its Research and Development department.