With the deep analysis of the above alternatives, it is suggested that the business ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present brand-new and innovative items in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices as well, as investors are willing to invest more in companies with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by developing particular short term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan The Kashagan Production Sharing Agreement Psa need to perform different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create the majority of its revenue.
• Analyze the present target market as well as the market section which is not consist of in the company's circle.
• Analyze the present financial information to determine the quantity that should be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the company to understand that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has potential experience to deal with. Get most beneficial companies with a strong commitment to health, to develop the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about The Kashagan Production Sharing Agreement Psa worths and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste element, as the base for the The Kashagan Production Sharing Agreement Psa as a business producing healthy products has been built under midterm strategy and now the business could move towards taste factor also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
