The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• The Garden Place has an experience of about 140 years, enabling company to better carry out, in numerous situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• The Garden Place has more than 2000 brands, which increase the circle of its target customers. Famous brands of The Garden Place consist of; Maggi, Kit-Kat, Nescafe, etc.
• The Garden Place has large big of spending on R&D as compare to its competitorsRivals making the company business launch release innovative and nutritious healthyItems
• After embracing its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of The Garden Place.
• The Garden Place is a widely known brand with high customer's loyalty and brand recall. This brand commitment of consumers increases the opportunities of simple market adoption of different new brands of The Garden Place.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can offer a negative signal to The Garden Place clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to change the perception of people ab out The Garden Place as a business offering healthy and nutritious items.
Opportunities
• Presenting more health associated products allows the company to capture the market in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. Broadening the market towards establishing countries can improve the The Garden Place organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of The Garden Place customers. Teachers can recommend their trainees to purchase The Garden Place products.
Threats
• Economic instability in countries, which are the prospective markets for The Garden Place, can develop several issues for The Garden Place.
• Shifting of products from normal to healthier, causes additional costs and can cause decrease business's earnings margins.
• As The Garden Place has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
