With the deep analysis of the above options, it is suggested that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and innovative products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs also, as financiers want to invest more in companies with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be executed effectively by developing certain short term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy The Chongqing Model And The Future Of China must perform various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate most of its profits.
• Examine the present target audience along with the marketplace section which is not include in the company's circle.
• Examine the existing financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to handle. Get most beneficial companies with a strong dedication to health, to construct the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about The Chongqing Model And The Future Of China worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste aspect, as the base for the The Chongqing Model And The Future Of China as a company producing healthy products has actually been developed under midterm plan and now the company could move towards taste aspect too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
