The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Thaifoon Restaurant has an experience of about 140 years, allowing company to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Thaifoon Restaurant has more than 2000 brands, which increase the circle of its target consumers. These brand names include child foods, animal food, confectionary products, drinks etc. Famous brands of Thaifoon Restaurant consist of; Maggi, Kit-Kat, Nescafe, etc.
• Thaifoon Restaurant has large quantity of costs on R&D as compare to its competitors, making the company to launch more ingenious and healthy products. This innovation provides the company a high competitive position in long term.
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Thaifoon Restaurant.
• Thaifoon Restaurant is a well-known brand name with high consumer's commitment and brand name recall. This brand name commitment of customers increases the chances of simple market adoption of different new brand names of Thaifoon Restaurant.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can provide a negative signal to Thaifoon Restaurant customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Technique are quite various. It will take long to alter the understanding of individuals ab out Thaifoon Restaurant as a company offering healthy and healthy items.
Opportunities
• Presenting more health associated products enables the business to capture the market in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards establishing countries can enhance the Thaifoon Restaurant company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Thaifoon Restaurant consumers. For instance, instructors can advise their trainees to buy Thaifoon Restaurant products.
Threats
• Financial instability in countries, which are the prospective markets for Thaifoon Restaurant, can develop several concerns for Thaifoon Restaurant.
• Shifting of items from typical to healthier, leads to additional expenses and can cause decrease company's earnings margins.
• As Thaifoon Restaurant has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
