With the deep analysis of the above options, it is advised that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs also, as investors want to invest more in companies with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by developing certain short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Thaifoon Restaurant should perform different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its revenue.
• Examine the current target audience in addition to the marketplace section which is not consist of in the company's circle.
• Evaluate the current financial data to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has prospective experience to deal with. Acquire most favorable organizations with a strong dedication to health, to construct the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Thaifoon Restaurant worths and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Thaifoon Restaurant as a company producing healthy products has actually been built under midterm plan and now the company could move towards taste factor too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
