The analysis used to determine the position of business in the market is done by using PESTLE analysis, given up Exhibit A. Thaifoon Restaurant works under the guidelines and regulations directed by federal government and food authority. The company is more concentrated on its products and services to make sure about the product quality and safety. This analysis will help in comprehending environment of external market in the global food and drink markets. (Parera, 2017).
Political.
The political effect on the company is considerably influenced by the public law and regulations. The company needs to meet its requirements offered by federal government otherwise it has to pay fine. Thaifoon Restaurant is significantly supported by Federal government to fulfill all the criteria of requirements like acts of health and wellness. In efforts to manufacture excellent food, Thaifoon Restaurant is altering the requirements of food and drink manufacturing. This might cause the violation of governmental rules and policies.
Economic.
Initiation of business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Thaifoon Restaurant Company in U.S. is growing year by year with variable items launch specifically concentrating on the nutritional food for infants.
Social.
The social environment keeps changing with regard to time like the attitude of the consumer in addition to their lifestyles. Any product or service of any business can not succeed up until the company is not worried about the living system of the customer. Thaifoon Restaurant is taking procedures to meet its objectives as the world remains in search of healthy and delicious food.
Technological.
In the advancement of organisation, tactical procedures are rather necessary. Thaifoon Restaurant is one of the leading famous multinational company and by time it buys various departments to take its products to new level. Thaifoon Restaurant is spending more on its R&D to make its products much healthier and nutritious providing customers with health advantages.
Legal.
There is no such effect of legal elements of Thaifoon Restaurant as it is more worried over its laws and guidelines.
Environmental.
Thaifoon Restaurant, in terms of environmental effect is committed to work in environmentally friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of bigger variety of products there may be a threat if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
