The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Texas Eastman Co has an experience of about 140 years, enabling business to much better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Texas Eastman Co has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, animal food, confectionary products, beverages and so on. Famous brands of Texas Eastman Co include; Maggi, Kit-Kat, Nescafe, and so on
• Texas Eastman Co has big amount of spending on R&D as compare to its competitors, making the business to release more ingenious and nutritious products. This development provides the business a high competitive position in long run.
• After embracing its NHW Strategy, the company has done big amount of mergers and acquisitions which increase the sales growth and improve market position of Texas Eastman Co.
• Texas Eastman Co is a widely known brand with high consumer's loyalty and brand name recall. This brand commitment of customers increases the opportunities of simple market adoption of numerous brand-new brands of Texas Eastman Co.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can give an unfavorable signal to Texas Eastman Co customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Technique are rather different. It will take long to alter the understanding of individuals ab out Texas Eastman Co as a company offering healthy and healthy products.
Opportunities
• Presenting more health related items allows the business to catch the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards developing nations can boost the Texas Eastman Co company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Texas Eastman Co customers. Instructors can recommend their trainees to acquire Texas Eastman Co items.
Threats
• Financial instability in countries, which are the prospective markets for Texas Eastman Co, can create numerous problems for Texas Eastman Co.
• Shifting of products from typical to much healthier, results in extra costs and can result in decrease company's profit margins.
• As Texas Eastman Co has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
