With the deep analysis of the above alternatives, it is recommended that the company ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and innovative products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates also, as investors want to invest more in companies with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by establishing specific short term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Telepizza must carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce the majority of its income.
• Examine the current target market in addition to the market sector which is not consist of in the company's circle.
• Evaluate the existing financial information to determine the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to construct the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Telepizza values and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste element, as the base for the Telepizza as a company producing healthy products has been developed under midterm plan and now the company might move towards taste aspect also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
