The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Suzion Energy Ltd has an experience of about 140 years, allowing company to much better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Market.
• Suzion Energy Ltd has more than 2000 brand names, which increase the circle of its target consumers. These brand names include baby foods, animal food, confectionary products, beverages etc. Famous brands of Suzion Energy Ltd include; Maggi, Kit-Kat, Nescafe, etc.
• Suzion Energy Ltd has big quantity of costs on R&D as compare to its competitors, making the company to introduce more innovative and nutritious items. This innovation provides the company a high competitive position in long term.
• After adopting its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Suzion Energy Ltd.
• Suzion Energy Ltd is a popular brand name with high consumer's commitment and brand recall. This brand commitment of consumers increases the opportunities of easy market adoption of various brand-new brands of Suzion Energy Ltd.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to Suzion Energy Ltd customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to alter the understanding of people ab out Suzion Energy Ltd as a company offering healthy and nutritious products.
Opportunities
• Presenting more health associated products allows the business to record the marketplace in which consumers are rather conscious about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards establishing countries can improve the Suzion Energy Ltd service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Suzion Energy Ltd consumers. Instructors can recommend their students to buy Suzion Energy Ltd items.
Threats
• Economic instability in countries, which are the potential markets for Suzion Energy Ltd, can produce several concerns for Suzion Energy Ltd.
• Shifting of items from normal to healthier, leads to additional expenses and can cause decrease business's earnings margins.
• As Suzion Energy Ltd has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific problems.
Exhibit F: SWOT Analysis
