With the deep analysis of the above alternatives, it is advised that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share costs also, as investors are willing to invest more in companies with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing specific short term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Suzion Energy Ltd need to perform different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its income.
• Examine the existing target audience as well as the market section which is not include in the company's circle.
• Analyze the existing financial data to determine the amount that must be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Acquire most favorable companies with a strong dedication to health, to construct the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Suzion Energy Ltd worths and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Suzion Energy Ltd as a business producing healthy items has been developed under midterm strategy and now the company might move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
