The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Sun Life Financial Entering China has an experience of about 140 years, allowing business to better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Sun Life Financial Entering China has more than 2000 brand names, which increase the circle of its target consumers. These brands include baby foods, animal food, confectionary products, drinks and so on. Famous brands of Sun Life Financial Entering China consist of; Maggi, Kit-Kat, Nescafe, etc.
• Sun Life Financial Entering China has large amount of spending on R&D as compare to its competitors, making the company to release more innovative and nutritious items. This development provides the company a high competitive position in long run.
• After embracing its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Sun Life Financial Entering China.
• Sun Life Financial Entering China is a popular brand name with high customer's commitment and brand name recall. This brand loyalty of consumers increases the opportunities of easy market adoption of different new brands of Sun Life Financial Entering China.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can offer a negative signal to Sun Life Financial Entering China clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to alter the understanding of people ab out Sun Life Financial Entering China as a business offering healthy and healthy items.
Opportunities
• Presenting more health related items enables the business to capture the market in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets in the world. Broadening the market towards developing nations can boost the Sun Life Financial Entering China service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Sun Life Financial Entering China customers. For instance, teachers can recommend their trainees to acquire Sun Life Financial Entering China items.
Threats
• Economic instability in countries, which are the potential markets for Sun Life Financial Entering China, can develop numerous problems for Sun Life Financial Entering China.
• Shifting of products from normal to healthier, causes extra costs and can cause decrease company's revenue margins.
• As Sun Life Financial Entering China has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
