With the deep analysis of the above alternatives, it is advised that the business should pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious items in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices also, as investors want to invest more in companies with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by developing certain short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Striking At The Queen must carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its revenue.
• Examine the present target market as well as the market segment which is not include in the business's circle.
• Analyze the current financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to handle. Get most favorable organizations with a strong dedication to health, to construct the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Striking At The Queen worths and vision and to prevent potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Striking At The Queen as a company producing healthy items has actually been built under midterm plan and now the company could move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
