The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Star Tv A has an experience of about 140 years, making it possible for company to much better perform, in different scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Star Tv A has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of child foods, family pet food, confectionary products, beverages and so on. Famous brands of Star Tv A consist of; Maggi, Kit-Kat, Nescafe, etc.
• Star Tv A has large quantity of costs on R&D as compare to its competitors, making the business to launch more innovative and healthy products. This development supplies the company a high competitive position in long term.
• After embracing its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales development and improve market position of Star Tv A.
• Star Tv A is a well-known brand name with high customer's commitment and brand recall. This brand name loyalty of customers increases the possibilities of easy market adoption of various brand-new brands of Star Tv A.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can give a negative signal to Star Tv A consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to change the perception of people ab out Star Tv A as a business offering healthy and nutritious products.
Opportunities
• Presenting more health related products enables the company to catch the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. Hence expanding the market towards establishing countries can boost the Star Tv A service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Star Tv A consumers. For instance, instructors can recommend their students to acquire Star Tv A products.
Threats
• Financial instability in nations, which are the possible markets for Star Tv A, can develop several problems for Star Tv A.
• Shifting of products from regular to healthier, leads to extra costs and can lead to decrease business's earnings margins.
• As Star Tv A has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
