With the deep analysis of the above alternatives, it is advised that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and innovative products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share rates also, as investors want to invest more in companies with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed effectively by establishing particular short-term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Sony Corp The Walkman Line must carry out numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate most of its revenue.
• Evaluate the present target market along with the market segment which is not consist of in the business's circle.
• Evaluate the current financial information to measure the quantity that ought to be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to deal with. Obtain most favorable companies with a strong commitment to health, to build the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Sony Corp The Walkman Line values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste element, as the base for the Sony Corp The Walkman Line as a company producing healthy products has been developed under midterm strategy and now the business might move towards taste element too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
