Snow Canyon Resort Paradise Ski Lift Case Study Solution

Business is currently one of the greatest food chains worldwide. It was founded by Henri Snow Canyon Resort Paradise Ski Lift in 1866, a German Pharmacist who initially released "FarineLactee"; a mix of flour and milk to feed infants and reduce death rate.
Business is now a transnational company. Unlike other international business, it has senior executives from different countries and tries to make decisions considering the whole world. Snow Canyon Resort Paradise Ski Lift currently has more than 500 factories around the world and a network spread across 86 nations.

Purpose

The purpose of Snow Canyon Resort Paradise Ski Lift Corporation is to boost the quality of life of individuals by playing its part and offering healthy food. It wishes to help the world in forming a healthy and much better future for it. It also wants to motivate people to live a healthy life. While making certain that the company is being successful in the long run, that's how it plays its part for a much better and healthy future

Vision

Snow Canyon Resort Paradise Ski Lift's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wants to be ingenious and at the same time comprehend the needs and requirements of its clients. Its vision is to grow quickly and offer items that would satisfy the needs of each age. Snow Canyon Resort Paradise Ski Lift envisions to develop a well-trained workforce which would help the company to grow
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Mission

Snow Canyon Resort Paradise Ski Lift's mission is that as presently, it is the leading company in the food market, it thinks in 'Good Food, Excellent Life". Its mission is to provide its consumers with a variety of choices that are healthy and best in taste. It is focused on supplying the best food to its consumers throughout the day and night.

Products.

Snow Canyon Resort Paradise Ski Lift has a large range of products that it provides to its consumers. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has put down its goals and objectives. These objectives and objectives are noted below.
• One goal of the business is to reach no land fill status. It is pursuing no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Snow Canyon Resort Paradise Ski Lift is to waste minimum food throughout production. Most often, the food produced is wasted even before it reaches the consumers.
• Another thing that Business is working on is to improve its product packaging in such a way that it would help it to minimize those issues and would also ensure the delivery of high quality of its products to its consumers.
• Meet international standards of the environment.
• Develop a relationship based upon trust with its consumers, business partners, workers, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the method of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW technique. Nevertheless, the target of the business is not achieved as the sales were anticipated to grow greater at the rate of 10% annually and the operating margins to increase by 20%, given in Exhibition H. There is a need to focus more on the sales then the innovation technology. Otherwise, it might lead to the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based on the principle of Nutritious, Health and Health (NHW). This method handles the concept to bringing modification in the consumer preferences about food and making the food stuff healthier worrying about the health issues.
The vision of this method is based upon the key approach i.e. 60/40+ which merely indicates that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The products will be produced with extra dietary value in contrast to all other items in market gaining it a plus on its dietary material.
This strategy was adopted to bring more yummy plus healthy foods and beverages in market than ever. In competition with other companies, with an objective of keeping its trust over clients as Business Company has gotten more trusted by costumers.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing actual quantity of costs reveals that the sales are increasing at a higher rate than its R&D costs, and allow the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This sign also shows a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio position a threat of default of Business to its financiers and could lead a declining share prices. For that reason, in terms of increasing financial obligation ratio, the firm should not invest much on R&D and must pay its current financial obligations to decrease the danger for financiers.
The increasing threat of financiers with increasing financial obligation ratio and decreasing share rates can be observed by big decrease of EPS of Snow Canyon Resort Paradise Ski Lift stocks.
The sales growth of business is also low as compare to its mergers and acquisitions due to slow perception building of customers. This sluggish growth also impede company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Charts given in the Exhibits D and E.

TWOS Analysis

TWOS analysis can be utilized to derive numerous methods based on the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative items by large quantity of R&D Spending and mergers and acquisitions. It might increase the marketplace share of Business and increase the revenue margins for the business. It could likewise provide Business a long term competitive benefit over its competitors.
The international growth of Business must be focused on market recording of developing countries by growth, attracting more consumers through consumer's commitment. As developing countries are more populated than developed nations, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Snow Canyon Resort Paradise Ski Lift must do careful acquisition and merger of companies, as it might impact the client's and society's understandings about Business. It needs to obtain and merge with those business which have a market credibility of healthy and healthy companies. It would improve the understandings of consumers about Business.
Business ought to not just invest its R&D on development, instead of it ought to also concentrate on the R&D costs over examination of cost of various healthy products. This would increase cost performance of its products, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business should move to not just establishing however also to developed nations. It needs to broadens its geographical growth. This wide geographical growth towards developing and developed countries would reduce the threat of potential losses in times of instability in numerous countries. It should broaden its circle to numerous nations like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Snow Canyon Resort Paradise Ski Lift ought to carefully manage its acquisitions to prevent the threat of mistaken belief from the customers about Business. It needs to acquire and combine with those nations having a goodwill of being a healthy business in the market. This would not just enhance the understanding of customers about Business however would likewise increase the sales, profit margins and market share of Business. It would likewise allow the company to utilize its potential resources effectively on its other operations instead of acquisitions of those companies slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon four elements; age, gender, income and profession. For example, Business produces a number of products connected to babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Snow Canyon Resort Paradise Ski Lift products are quite budget friendly by practically all levels, but its major targeted customers, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 countries. Its geographical segmentation is based upon 2 primary elements i.e. average income level of the consumer along with the environment of the region. Singapore Business Company's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the customer. Business 3 in 1 Coffee target those consumers whose life design is rather hectic and don't have much time.

Behavioral Segmentation

Snow Canyon Resort Paradise Ski Lift behavioral division is based upon the mindset understanding and awareness of the consumer. Its extremely nutritious products target those clients who have a health mindful attitude towards their consumptions.

Snow Canyon Resort Paradise Ski Lift Alternatives

In order to sustain the brand in the market and keep the client intact with the brand, there are two options:
Alternative: 1
The Company should spend more on acquisitions than on the R&D.
Pros:
1. Acquisitions would increase overall assets of the business, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the gotten systems in the market, if it fails to implement its strategy. Amount invest on the R&D might not be restored, and it will be considered entirely sunk expense, if it do not provide possible results.
3. Investing in R&D supply sluggish growth in sales, as it takes long time to present an item. Acquisitions provide quick results, as it offer the company already established product, which can be marketed soon after the acquisition.
Cons:
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to face misunderstanding of consumers about Business core worths of healthy and healthy items.
2 Large costs on acquisitions than R&D would send a signal of company's inefficiency of establishing ingenious products, and would lead to customer's frustration also.
3. Large acquisitions than R&D would extend the product line of the company by the products which are currently present in the market, making business not able to introduce new innovative products.
Option: 2.
The Business should invest more on its R&D rather than acquisitions.
Pros:
1. It would make it possible for the company to produce more ingenious items.
2. It would supply the company a strong competitive position in the market.
3. It would allow the business to increase its targeted clients by presenting those products which can be offered to a totally new market segment.
4. Innovative products will provide long term advantages and high market share in long term.
Cons:
1. It would decrease the profit margins of the business.
2. In case of failure, the whole spending on R&D would be considered as sunk cost, and would impact the company at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide an unfavorable signal to the financiers, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Pros:
1. It would enable the business to introduce new innovative products with less threat of converting the spending on R&D into sunk expense.
2. It would supply a favorable signal to the financiers, as the total assets of the company would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the business's general wealth in addition to in terms of ingenious products.
Cons:
1. Risk of conversion of R&D spending into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Threat of misunderstanding about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less variety of ingenious products than alternative 2 and high variety of innovative products than alternative 1.

Snow Canyon Resort Paradise Ski Lift Conclusion

It has actually institutionalized its strategies and culture to align itself with the market modifications and client habits, which has actually ultimately enabled it to sustain its market share. Business has actually established substantial market share and brand identity in the city markets, it is suggested that the company needs to focus on the rural locations in terms of developing brand loyalty, awareness, and equity, such can be done by developing a specific brand allotment method through trade marketing methods, that draw clear difference between Snow Canyon Resort Paradise Ski Lift items and other rival items.

Snow Canyon Resort Paradise Ski Lift Exhibits