With the deep analysis of the above alternatives, it is advised that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices as well, as financiers want to invest more in companies with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be executed successfully by developing specific short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Singapore Airlines In The 90s need to carry out numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its income.
• Evaluate the present target market along with the market section which is not include in the company's circle.
• Analyze the existing financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Obtain most favorable organizations with a strong dedication to health, to build the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Singapore Airlines In The 90s values and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste factor, as the base for the Singapore Airlines In The 90s as a business producing healthy products has been developed under midterm plan and now the business might move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
