With the deep analysis of the above alternatives, it is advised that the company must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce brand-new and innovative products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share prices as well, as investors want to invest more in companies with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by developing specific short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Singapore Airlines Continuing Service Improvement ought to carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create the majority of its profits.
• Analyze the existing target audience as well as the marketplace section which is not include in the business's circle.
• Examine the existing financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Get most beneficial companies with a strong commitment to health, to construct the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Singapore Airlines Continuing Service Improvement values and vision and to prevent potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Singapore Airlines Continuing Service Improvement as a business producing healthy items has actually been constructed under midterm plan and now the company could move towards taste element also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
