With the deep analysis of the above options, it is suggested that the company should pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only introduce brand-new and ingenious items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs too, as investors want to invest more in business with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by developing specific short-term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Siam Canadian Foods Co Ltd must carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate most of its profits.
• Examine the present target market as well as the market segment which is not include in the business's circle.
• Examine the present financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to deal with. Acquire most favorable companies with a strong commitment to health, to construct the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Siam Canadian Foods Co Ltd values and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste factor, as the base for the Siam Canadian Foods Co Ltd as a business producing healthy items has actually been developed under midterm strategy and now the business might move towards taste factor too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
