The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Shanghai Real Estate B has an experience of about 140 years, enabling business to better carry out, in different scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Shanghai Real Estate B has more than 2000 brand names, which increase the circle of its target customers. These brand names include infant foods, animal food, confectionary products, drinks and so on. Famous brand names of Shanghai Real Estate B consist of; Maggi, Kit-Kat, Nescafe, and so on
• Shanghai Real Estate B has large amount of costs on R&D as compare to its rivals, making the company to launch more innovative and healthy items. This development supplies the business a high competitive position in long run.
• After adopting its NHW Method, the business has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of Shanghai Real Estate B.
• Shanghai Real Estate B is a well-known brand with high customer's commitment and brand name recall. This brand name loyalty of consumers increases the chances of easy market adoption of various brand-new brand names of Shanghai Real Estate B.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer a negative signal to Shanghai Real Estate B consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather different. It will take long to alter the perception of people ab out Shanghai Real Estate B as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related products allows the company to catch the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets in the world. Thus expanding the market towards establishing countries can increase the Shanghai Real Estate B business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Shanghai Real Estate B consumers. Instructors can suggest their trainees to buy Shanghai Real Estate B items.
Threats
• Financial instability in countries, which are the potential markets for Shanghai Real Estate B, can develop a number of problems for Shanghai Real Estate B.
• Shifting of products from normal to much healthier, causes extra expenses and can lead to decrease business's earnings margins.
• As Shanghai Real Estate B has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
