The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Selco Harnessing Sunlight To Create Livelihood has an experience of about 140 years, allowing business to much better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Selco Harnessing Sunlight To Create Livelihood has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary products, beverages etc. Famous brands of Selco Harnessing Sunlight To Create Livelihood consist of; Maggi, Kit-Kat, Nescafe, and so on
• Selco Harnessing Sunlight To Create Livelihood has big amount of costs on R&D as compare to its rivals, making the company to launch more innovative and healthy products. This innovation offers the company a high competitive position in long run.
• After embracing its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Selco Harnessing Sunlight To Create Livelihood.
• Selco Harnessing Sunlight To Create Livelihood is a well-known brand with high consumer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of different new brand names of Selco Harnessing Sunlight To Create Livelihood.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can give a negative signal to Selco Harnessing Sunlight To Create Livelihood clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are quite different. It will take long to change the perception of individuals ab out Selco Harnessing Sunlight To Create Livelihood as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated items allows the business to capture the market in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets in the world. For this reason expanding the market towards establishing countries can enhance the Selco Harnessing Sunlight To Create Livelihood business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Selco Harnessing Sunlight To Create Livelihood customers. For example, instructors can suggest their trainees to purchase Selco Harnessing Sunlight To Create Livelihood products.
Threats
• Economic instability in countries, which are the prospective markets for Selco Harnessing Sunlight To Create Livelihood, can produce numerous issues for Selco Harnessing Sunlight To Create Livelihood.
• Shifting of items from normal to much healthier, leads to additional costs and can lead to decline business's revenue margins.
• As Selco Harnessing Sunlight To Create Livelihood has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain problems.
Exhibit F: SWOT Analysis
