The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Seitel Inc has an experience of about 140 years, enabling business to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Seitel Inc has more than 2000 brand names, which increase the circle of its target consumers. These brand names include child foods, pet food, confectionary items, beverages and so on. Famous brand names of Seitel Inc consist of; Maggi, Kit-Kat, Nescafe, and so on
• Seitel Inc has big quantity of costs on R&D as compare to its rivals, making the company to introduce more innovative and nutritious products. This development supplies the business a high competitive position in long run.
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Seitel Inc.
• Seitel Inc is a popular brand with high customer's loyalty and brand name recall. This brand name commitment of customers increases the chances of easy market adoption of numerous brand-new brands of Seitel Inc.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can provide a negative signal to Seitel Inc consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to change the perception of individuals ab out Seitel Inc as a business offering healthy and healthy items.
Opportunities
• Presenting more health related items enables the company to record the market in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. For this reason expanding the marketplace towards establishing nations can improve the Seitel Inc service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Seitel Inc customers. Teachers can recommend their trainees to purchase Seitel Inc items.
Threats
• Financial instability in countries, which are the possible markets for Seitel Inc, can produce numerous issues for Seitel Inc.
• Shifting of items from typical to much healthier, leads to additional costs and can result in decrease company's earnings margins.
• As Seitel Inc has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
