The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Scranton Furniture Co has an experience of about 140 years, making it possible for company to better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Market.
• Scranton Furniture Co has more than 2000 brand names, which increase the circle of its target consumers. These brands include baby foods, pet food, confectionary products, beverages and so on. Famous brands of Scranton Furniture Co include; Maggi, Kit-Kat, Nescafe, etc.
• Scranton Furniture Co has large quantity of costs on R&D as compare to its competitors, making the business to release more innovative and nutritious products. This development supplies the business a high competitive position in long term.
• After embracing its NHW Method, the business has done big amount of mergers and acquisitions which increase the sales development and enhance market position of Scranton Furniture Co.
• Scranton Furniture Co is a widely known brand name with high customer's commitment and brand name recall. This brand name loyalty of customers increases the opportunities of simple market adoption of different brand-new brands of Scranton Furniture Co.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can give an unfavorable signal to Scranton Furniture Co clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are rather various. It will take long to change the perception of people ab out Scranton Furniture Co as a business selling healthy and healthy items.
Opportunities
• Introducing more health associated items makes it possible for the business to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Thus expanding the market towards establishing countries can boost the Scranton Furniture Co service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Scranton Furniture Co consumers. For example, instructors can advise their trainees to acquire Scranton Furniture Co products.
Threats
• Economic instability in countries, which are the possible markets for Scranton Furniture Co, can produce a number of issues for Scranton Furniture Co.
• Shifting of items from regular to healthier, results in extra costs and can lead to decrease business's revenue margins.
• As Scranton Furniture Co has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
