With the deep analysis of the above options, it is recommended that the business should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices too, as investors are willing to invest more in business with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by establishing specific short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Score Community Ventures should perform various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce most of its revenue.
• Analyze the existing target market along with the marketplace segment which is not consist of in the business's circle.
• Examine the present financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to handle. Get most favorable companies with a strong dedication to health, to construct the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Score Community Ventures values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste element, as the base for the Score Community Ventures as a company producing healthy products has been developed under midterm plan and now the business might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
