The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Sarah Harris has an experience of about 140 years, allowing company to better carry out, in various situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Sarah Harris has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Sarah Harris consist of; Maggi, Kit-Kat, Nescafe, and so on
• Sarah Harris has large big of spending costs R&D as compare to its competitorsRivals making the company to launch more innovative ingenious nutritious healthy.
• After adopting its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales development and improve market position of Sarah Harris.
• Sarah Harris is a well-known brand with high consumer's commitment and brand name recall. This brand name loyalty of customers increases the possibilities of easy market adoption of different new brands of Sarah Harris.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can provide a negative signal to Sarah Harris clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's investment in NHW Method are quite various. It will take long to alter the perception of people ab out Sarah Harris as a company selling healthy and nutritious products.
Opportunities
• Introducing more health associated products allows the company to record the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets on the planet. Expanding the market towards establishing countries can boost the Sarah Harris organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Sarah Harris consumers. Teachers can advise their students to buy Sarah Harris items.
Threats
• Financial instability in countries, which are the possible markets for Sarah Harris, can develop a number of problems for Sarah Harris.
• Shifting of items from normal to healthier, results in additional costs and can lead to decline company's profit margins.
• As Sarah Harris has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
