With the deep analysis of the above options, it is recommended that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share costs as well, as investors are willing to invest more in business with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Technique can be executed successfully by developing specific short-term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Sanofi Pasteur The Dengue Vaccine Dilemma need to carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which create most of its profits.
• Analyze the existing target market along with the market segment which is not include in the business's circle.
• Examine the current financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Acquire most favorable organizations with a strong dedication to health, to build the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Sanofi Pasteur The Dengue Vaccine Dilemma values and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste factor, as the base for the Sanofi Pasteur The Dengue Vaccine Dilemma as a company producing healthy items has been constructed under midterm plan and now the business could move towards taste aspect also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
