With the deep analysis of the above alternatives, it is recommended that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share rates too, as financiers want to invest more in companies with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing specific short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Sanofi Aventis Tender Offer For Genzyme must carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce the majority of its revenue.
• Examine the existing target audience along with the market segment which is not include in the business's circle.
• Evaluate the present financial data to determine the quantity that needs to be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to deal with. Acquire most favorable organizations with a strong dedication to health, to develop the client's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Sanofi Aventis Tender Offer For Genzyme worths and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Sanofi Aventis Tender Offer For Genzyme as a business producing healthy products has actually been built under midterm plan and now the company might move towards taste aspect too to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
