With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share prices also, as financiers want to invest more in business with significant R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Method can be implemented effectively by developing particular short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Samsung China The Introduction Of Color Tv need to perform numerous activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its profits.
• Analyze the existing target audience along with the marketplace segment which is not include in the business's circle.
• Examine the existing financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to handle. Get most beneficial organizations with a strong commitment to health, to build the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Samsung China The Introduction Of Color Tv values and vision and to prevent possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Samsung China The Introduction Of Color Tv as a business producing healthy products has actually been constructed under midterm strategy and now the company could move towards taste aspect as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
