With the deep analysis of the above alternatives, it is recommended that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates too, as investors are willing to invest more in business with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed effectively by developing particular short term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Safe Food Act A Consumer Groups Perspective need to perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate the majority of its earnings.
• Evaluate the existing target market along with the marketplace section which is not include in the business's circle.
• Evaluate the current financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to handle. Acquire most beneficial organizations with a strong dedication to health, to develop the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Safe Food Act A Consumer Groups Perspective worths and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste element, as the base for the Safe Food Act A Consumer Groups Perspective as a company producing healthy products has actually been developed under midterm plan and now the business could move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
