With the deep analysis of the above alternatives, it is advised that the company needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs also, as investors want to invest more in companies with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out efficiently by developing specific short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Rural Credit Cooperatives In India ought to carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create the majority of its revenue.
• Evaluate the present target market along with the marketplace sector which is not include in the company's circle.
• Analyze the existing financial information to measure the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Obtain most beneficial companies with a strong commitment to health, to construct the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Rural Credit Cooperatives In India values and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Rural Credit Cooperatives In India as a company producing healthy items has been built under midterm plan and now the company might move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
