The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Royal Dutch Shell In Nigeria B has an experience of about 140 years, making it possible for company to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Royal Dutch Shell In Nigeria B has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Royal Dutch Shell In Nigeria B consist of; Maggi, Kit-Kat, Nescafe, and so on
• Royal Dutch Shell In Nigeria B has large big of spending on R&D as compare to its competitors, making the company business launch release innovative and nutritious healthyItems
• After adopting its NHW Method, the company has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Royal Dutch Shell In Nigeria B.
• Royal Dutch Shell In Nigeria B is a widely known brand with high consumer's commitment and brand name recall. This brand name loyalty of customers increases the chances of easy market adoption of numerous new brands of Royal Dutch Shell In Nigeria B.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can provide a negative signal to Royal Dutch Shell In Nigeria B customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to change the perception of people ab out Royal Dutch Shell In Nigeria B as a company selling healthy and healthy products.
Opportunities
• Introducing more health associated products enables the company to capture the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. For this reason expanding the marketplace towards developing countries can improve the Royal Dutch Shell In Nigeria B business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Royal Dutch Shell In Nigeria B consumers. For example, instructors can advise their students to buy Royal Dutch Shell In Nigeria B products.
Threats
• Financial instability in countries, which are the prospective markets for Royal Dutch Shell In Nigeria B, can develop numerous concerns for Royal Dutch Shell In Nigeria B.
• Shifting of products from typical to healthier, results in additional costs and can lead to decrease company's profit margins.
• As Royal Dutch Shell In Nigeria B has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular problems.
Exhibit F: SWOT Analysis
