With the deep analysis of the above options, it is suggested that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share rates too, as investors want to invest more in business with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Technique can be implemented successfully by establishing particular short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Royal Dutch Shell In Nigeria B should perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its profits.
• Examine the current target audience in addition to the marketplace segment which is not consist of in the business's circle.
• Evaluate the existing financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Acquire most beneficial companies with a strong commitment to health, to build the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Royal Dutch Shell In Nigeria B values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Royal Dutch Shell In Nigeria B as a business producing healthy items has been developed under midterm plan and now the company might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
