The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Royal Dutch Shell In Nigeria A has an experience of about 140 years, allowing business to better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Royal Dutch Shell In Nigeria A has more than 2000 brand names, which increase the circle of its target consumers. These brand names include infant foods, family pet food, confectionary items, drinks and so on. Famous brand names of Royal Dutch Shell In Nigeria A consist of; Maggi, Kit-Kat, Nescafe, and so on
• Royal Dutch Shell In Nigeria A has big quantity of costs on R&D as compare to its rivals, making the business to introduce more innovative and nutritious products. This development supplies the company a high competitive position in long run.
• After embracing its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Royal Dutch Shell In Nigeria A.
• Royal Dutch Shell In Nigeria A is a widely known brand name with high customer's loyalty and brand name recall. This brand name commitment of consumers increases the opportunities of simple market adoption of different brand-new brands of Royal Dutch Shell In Nigeria A.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Royal Dutch Shell In Nigeria A customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to alter the perception of people ab out Royal Dutch Shell In Nigeria A as a company selling healthy and nutritious products.
Opportunities
• Presenting more health associated products makes it possible for the business to record the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. Hence expanding the market towards developing nations can improve the Royal Dutch Shell In Nigeria A organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Royal Dutch Shell In Nigeria A customers. Teachers can recommend their students to purchase Royal Dutch Shell In Nigeria A products.
Threats
• Economic instability in countries, which are the possible markets for Royal Dutch Shell In Nigeria A, can produce several problems for Royal Dutch Shell In Nigeria A.
• Shifting of products from normal to much healthier, causes extra costs and can lead to decrease business's earnings margins.
• As Royal Dutch Shell In Nigeria A has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
