The VRIO analysis of Roy Rogers Restaurants Company is a broad variety analysis providing the company with a possibility to acquire a feasible competitive benefit against its rivals in the food and beverage market, summed up in Exhibit I.
Valuable
The resources utilized by the Roy Rogers Restaurants business are valuable for the business or not. Such as the resources like finance, human resources, management of operations and specialists in marketing. This are some of the crucial important elements of for the identification of competitive benefit.
Rare
The important resources used by Roy Rogers Restaurants are even rare or costly. If these resources are typically found that it would be simpler for the competitors and the brand-new competitors in the industry to effortlessly move in competitors.
Imitation
The imitation process is expensive for the rivals of Roy Rogers Restaurants Company. It can be done just in 2 different strategies i.e. item duplication which is produced and manufactured by Roy Rogers Restaurants Business and introducing of the substitute of the items with switching expense. This increases the threat of disturbance to the current structure of the market.
Organization
This element of VRIO analysis deals with the compatibility of the company to position in the market making productive usage of its important resources which are difficult to imitate. Often, the advancement of management is absolutely based on the company's execution method and group. Hence, this polishes the skills of the company by time based upon the decisions made by firm for the development of its tactical capitals.
Exhibit I: VRIO Analysis
