The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Roy Rogers Restaurants has an experience of about 140 years, making it possible for business to much better perform, in numerous circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Roy Rogers Restaurants has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Roy Rogers Restaurants include; Maggi, Kit-Kat, Nescafe, and so on
• Roy Rogers Restaurants has large amount quantity spending on R&D as compare to its competitors, making the company business launch release innovative and nutritious healthyItems
• After adopting its NHW Strategy, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Roy Rogers Restaurants.
• Roy Rogers Restaurants is a widely known brand with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the possibilities of simple market adoption of numerous new brand names of Roy Rogers Restaurants.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can offer a negative signal to Roy Rogers Restaurants customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out Roy Rogers Restaurants as a business offering healthy and nutritious items.
Opportunities
• Presenting more health associated items makes it possible for the company to capture the market in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards establishing nations can improve the Roy Rogers Restaurants business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Roy Rogers Restaurants customers. Teachers can advise their students to purchase Roy Rogers Restaurants products.
Threats
• Economic instability in countries, which are the possible markets for Roy Rogers Restaurants, can develop several problems for Roy Rogers Restaurants.
• Shifting of items from regular to much healthier, results in extra costs and can result in decrease business's profit margins.
• As Roy Rogers Restaurants has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
