It provides a variety of items to its consumers consisting of family pet food, beverages, confectionary items, treats, dairy items, and food for babies. Its marketing goals include becoming the biggest manufacturer of dairy items, advancement in the emerging markets, advance the use of technology and development in the organic food market. The threat of new entrants and replacements is high, Roy Rogers Restaurants manages to remain among the leading and biggest food chains of the world because of its strategic preparation and effective usage of its Research and Development department.
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