Route Potato Chips Case Executive Summary

This report evaluates business operations of Route Potato Chips Business. It is presently among the greatest food-chains around the world. Its company operations and products portray its vision of contributing its part to the development of a healthy world. It supplies a variety of items to its customers including pet food, beverages, confectionary items, snacks, dairy products, and food for infants. Using various strategies, it pleases the requirements of its various market sections. The food industry is likewise expected to broaden in the coming years as the population of the world is anticipated to increase by one-third. This produces numerous opportunities for Route Potato Chips to additional expand its company. Aside from this, using technology is also increasing in food processing industry which further create opportunities for Route Potato Chips. Beverages contribute the greatest to the overall revenue of the company, following which, are the dairy items. Route Potato Chips has a competitive benefit over its consumer in the department of research and development, as it is spending the most in this department in the food industry. Its product packaging likewise provides it an edge over its customers. Its marketing goals consist of ending up being the biggest maker of dairy products, advancement in the emerging markets, advance the use of technology and growth in the organic food market. The company plans to expand awareness among its clients and increase its consumer base from thirty-one percent to half. The danger of new entrants and alternatives is high, Route Potato Chips handles to stay among the top and largest food chains of the world since of its tactical planning and efficient usage of its Research and Development department.