The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value has an experience of about 140 years, enabling company to better carry out, in different situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of baby foods, family pet food, confectionary items, beverages and so on. Famous brands of Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value consist of; Maggi, Kit-Kat, Nescafe, and so on
• Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value has large amount of spending on R&D as compare to its competitors, making the company to introduce more ingenious and nutritious items. This innovation offers the business a high competitive position in long run.
• After adopting its NHW Technique, the business has actually done big quantity of mergers and acquisitions which increase the sales development and improve market position of Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value.
• Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value is a popular brand with high customer's commitment and brand recall. This brand loyalty of consumers increases the opportunities of easy market adoption of different new brand names of Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can offer an unfavorable signal to Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to change the perception of people ab out Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value as a business selling healthy and nutritious items.
Opportunities
• Introducing more health related products enables the company to record the market in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets in the world. For this reason broadening the market towards establishing countries can enhance the Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value customers. For instance, teachers can recommend their trainees to purchase Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value products.
Threats
• Economic instability in countries, which are the potential markets for Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value, can produce numerous concerns for Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value.
• Shifting of items from typical to much healthier, causes extra costs and can lead to decline company's earnings margins.
• As Rosewood Hotel And Resorts Branding To Increase Customer Profitability And Lifetime Value has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
